Hyro Growth Command Centre

One internal operating view. CPO New first. Numbers first, insight second, action third.

Internal only ยท Read-only concept
Today spend
$1,624
Northbeam platform rollup
Today CPO New
$92
Lead KPI. Target pressure starts above band.
7-day CPO New
$129
Shows acquisition efficiency trend, not just today's noise.
Shopify revenue today
$11.4k
Actual on-site revenue outcome
Subscription mix
78%
From Shopify order composition
Active subscribers
6,680
Skio health layer
Klaviyo revenue today
$2.1k
Owned demand and recovery layer
Decision in one line
Meta heavy, Google cleaner, pace soft
Check delivery first, then campaign drag

Attention

Weekly top-of-funnel scorecard

Number of New Organic Posts
14
Number of New Ads Shipped
11
Ad Win Rate % (L14 Days)
27%
Influencers/Creators Gifted
18
Website Sessions
42.8k

Convert

Weekly conversion and revenue scorecard

Conversion Rate %
3.9%
Subscription First Time Orders %
68%
Average Order Value $
$84.20
CAC / CPO New (Northbeam)
$96
MER % (Marketing Efficiency Ratio)
14.6%
New Wholesalers
2
One-Time Sales
$52.3k
Subscription Sales
$118.6k
Amazon Sales
Pending source
Wholesale Sales
Pending source
Total Sales
$170.9k
Platform view
Platform Spend CPO New Status
Meta $1,273 $108 WATCH
Google $334 $62 SCALE
Amazon $18 $19 WATCH
Exception queue
  • Spend pace is soft. Check delivery, caps, approvals, and campaign constraints.
  • Meta is above target CPO New. Google remains the cleaner acquisition pocket.
  • Weekly scorecard should separate auto-fed metrics from manual or low-frequency inputs.
  • Amazon and wholesale should be wired once source ownership is confirmed.
Campaign watchlist
Platform Campaign Spend CPO New ROAS Status
Meta Creative Testing Sandbox $7,018 $147 0.85x KILL
Meta 4 Horseman $3,554 $120 1.01x WATCH
Google Shopping Brand LP $58 $14 3.20x SCALE
Mock data only. Final product should be fed from Northbeam, Shopify, Skio, Klaviyo, plus defined weekly scorecard inputs for organic, creators, Amazon, and wholesale.